Proton emphasizes quality in their attempts to throw a "stigma"

EVERY Malaysian knows that Proton cars sold in the country are of different quality models for export demands in the export market.

Proton cars for sale in London will whisk you away with its superior characteristics when compared to those who sell locally.

It is said that if you want to buy a Proton car with export specifications, just go to neighboring Singapore and will be a proud owner of a European standard car that is in accordance with the highest international specifications.

It is also a well known fact that Proton cars sold in Malaysia are more expensive than the same model sold in the UK, which is a third of the price.

Well, those days are coming to an end.

Proton new leadership under DRB-HICOM Bhd are working very hard to end the stigma and ensure that every Malaysian in the country has the best Proton car.

At first the media get-together recently, it was evident that the conglomerate, led by the group CEO Datuk Seri Mohd Jamil Khamil, is working very hard to turn around the national car manufacturer, so that it can regain its top spot assumed perusahaan Otomobil Kedu Sdn Bhd seven years ago.

Mohd Khamil remained silent as he plans to reinvigorate the proton, but has hinted at efforts to roll out high-quality models.

He also admitted that Proton is missing in some segments of the car class - the class of compact category.

"Proton is working very hard to regain the hearts and minds of people have stepped up quality, bring down costs and improve the delivery system." He said.

Proton undoubtedly has what it takes to be a full-fledged global car company, thanks to its full support system from conceptualization to research and development.

On a recent test of endurance at 10,000 KM Sepang F1 circuit, Satria came out tops followed Preve, beating other national and foreign car makes.

It is now time for Proton to focus on what customers are looking for, no matter how small

On a recent test drive to Johor Baru, for example, I do not have to restart the radio station in too when I stepped Malacca and Johor.

I'm no expert, but the car I realized that Ford has a feature that helps in supporting parking and displays a text message on the board panel.

Some car owners also gripe about the situation of the cupholder.

These details may seem trivial, but it is a big deal for some drivers.

Maybe Proton can take a cue which was presented to Volvo cars that are designed for women with women in mind.

A look at Kia and Hyundai, who were nowhere 10 years ago.

Now, South Korean companies, employing Italian and German designers, export about five million to six million vehicles around the world in comparison with Proton is 20,000 a year.

Proton, together with its Lotus engineering guru, can become great again through innovation and stand out from the competition.

It is encouraging to note that it will lead the ASEAN Proton car.

It's time to look at Proton with pride, because it puts the brakes on "troubled electric windows" and "Tin Milo" Body.